(SNB Staff) -- Stay thirsty, my friends...
The Most Interesting Man in the World is leaving Dos Equis and moving on to other adventures.
For a decade, actor Jonathan Goldsmith has portrayed the character in exciting and often improbable scenarios before toasting the audience with a cold Dos Equis. The beer commercials were also notable for having the main character tell people he doesn't even use the product all the time.
One final commercial will premiered thursday acknowledging the past ads before sending the most interesting man off to Mars. "Ad Age" reports that a new Dos Equis ad campaign will be more focused on millennials.