$2 Million In 24 Hours? Not So Fast My Friend!
For those like me who refused to believe the Big Baller Brand grossed $2 million or more in the 24 hours after Lonzo Ball's Z02 sneaker was released your suspicions could be right. Here's the lastest according to Matt Halfhill of NiceKicks.com:
"Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.
While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in size 8.5 alone), along with 53 autographed ZO2 Primes.
Not accounting for shipping or sales tax (that doesn’t appear to be properly applied to transactions anyways), the total revenue for footwear in the first 24 hours was $157,685, based on the numbers sold for signed, unsigned, and the larger sizes that are priced at an extra $200.
While $157,685 is an incredible amount of sales in one day, it is far from the $2.5 million that numerous outlets have reported today online."
This is just what I thought when Lavar Ball released those $2 million dollar "Alternative Facts". For Lonzo's sake I hope his career lives up to the hype and his pop's plan works because he can easily become the "Next Great Bust" in NBA history.