The Southern Intercollegiate Athletic Conference (SIAC), BSN Sports and NIKE have entered into a six-year agreement which will make Nike the exclusive apparel, accessory, and equipment brand of the SIAC. The agreement will begin January 2018.
“As one of the top five brands in the world and the preeminent shoe and apparel company the on the planet, it would be difficult to overstate the significance of this agreement with Nike,” stated Gregory Moore, commissioner of the SIAC, “I am certain that this partnership will also have "halo effect" throughout the entire conference positively impacting our brand, the experiences of our student-athletes and coaches and enhancing our value proposition to prospective student-athletes.”
All SIAC member institutions will have access to all Nike game and practice uniforms, Nike shoes and all training equipment through BSN SPORTS. Special online purchase opportunities will also be given to all SIAC members including college and university alumni, fans, students, and parents at key times during the academic calendar (e.g. back-to-school, homecoming and football classics, holiday and graduations).
"The significant investment which Nike has made in the SIAC is not just a testament to our outstanding institutions, student-athletes, coaches, and alumni, but it also underscores the longstanding special and unique relationship that Nike shares with HBCUs in general and our students, fans and alumni in particular," said George French Jr., Chairman of the SIAC Council of Presidents.
Bill Stote, Senior Vice President of Collegiate Select at BSN SPORTS added, “We are extremely excited to partner with the SIAC and Nike to provide all SIAC member schools with the finest apparel and athletic gear. By partnering together, we are able to elevate the performance and impact of the SIAC athletic program, as well as, the student-athlete experience on and off the field or court. We are proud to be their partner.”